Approximately 65,861 start-ups could be seen picking up in the Fiscal Year 2021-22. Today's youth, in particular, is more focused on developing zealous ideas that can help bring about unprecedented change in society and the world. Furthermore, the government's consistent efforts in this direction may yield double the results over time. However, it is critical to recognize that starting a business requires more than just an idea. It necessitates passion, consistency, focus, research, adaptation, risk-taking, decision-making, and a plethora of other skills.

All of this may appear difficult to achieve at first. Approximately 80% of people who intend to start a business abandon it at the initial stage because they believe they lack the necessary capital. Other factors could include procrastination, demotivation, a lack of funds and resources, and others. However, some of the tips listed below can assist you in starting and maintaining a business.

• Have Your Calling in Place

Before you start working on your idea, make sure you know what your life's calling is and if your idea corresponds to that. Do you see yourself satisfied in 5 or 10 years when you're doing the same thing and making the same progress in the same field? Start only if you are enthusiastic about your idea. You must be committed enough to persevere in the face of any obstacles that may arise. After all, a sustainable business is about more than just serving a purpose; it's about staying consistent in meeting that goal over and over, no matter how many challenges you face.

• Find The Right Team

Having a good team is one of the foundational aspects of a sustainable business. By a good team, it is not meant that the people must be having talent and expertise in a particular field. While that serves as a major plus, the right definition to a “good team” is all about focusing on the more significant aspects. A good team is:
1. always open to new learnings
2. skill acquisition
3. shares the company's common vision
4. sticks with it through all its ups and downs
5. maintains motivation
6. has a sense of belonging to the company
7. succeeds by taking ownership through accountability
8. bringing fruits to assist the organization in reaching new heights

• “Know that there is only one boss… the Customer”

It is rightly said that “Before you begin, make sure you have done your homework!” You must research your industry well. You should know your market nicely. This is because a novice in the field with a limited understanding wouldn’t be able to succeed. As a result, you must be an expert in your field because the market only rewards experts. However, don't underestimate your abilities as a beginner. There are many entrepreneurs who started small but grew to enormous success because they were consistent in innovating, knew the market they were approaching, had a thorough understanding of their industry and adapted to changing trends. Also, keep your customers at the center of your business because they are ultimately the bosses. If they do not use your services, it will be difficult for you to ensure sustainability and scalability. The customer must be served, and this must be done with complete dedication. Bring innovative ideas to serve their needs regularly, have excellent customer service to answer their questions, work on their feedback, and always value them.

• Let your Promotion Be Driven with Right Intent

Your idea is undoubtedly motivated by a cause, and you could use marketing to bring it to the attention of the world. Many entrepreneurs have built sustainable legacies and led by example by narrating and publicizing their success stories. Above all, as observed in the evolving scenario & in the case of various enterprises, “marketing is becoming the future of brand growth". So, make sure that you concentrate on that as well. It drives your business from nothing to something to everything if cracked in the right manner.

• Set Up a Legacy Business Which Inspires Others

Starting Up does not imply that you will only work for one organization for a limited time. To make an impact and earn value as a brand, consider providing sustainable growth to the business so that it can grow into a legacy. It is critical to understand how profitability can help you retain and scale up. To leave a legacy, focus on instilling the foundational values that you and your team should always work by in the workplace culture. These values are what will set you apart from the competition in the market.

Hope the points mentioned above helped you in getting the bigger picture. They might have also brought some confidence in you to start more efficiently. Therefore, as a result, when considering starting a business, you must always have the conviction, expertise, and the will to adapt to new changes, with consistency at the core of your plans. And nothing is difficult to conquer when you have the right intent to achieve your goals.